MCB communications

Marcia C. Brier

Founder and principal of MCB Communications, is a highly regarded public relations and marketing consultant with 20 years of experience in the business. She works with law firms and other professional service firms to develop publicity strategies, coordinate media events, assist with strategic marketing plans and improve communications.

Ms. Brier has significant experience and contacts both in the business trade press and the general news media. She regularly secures placements for clients in media such as the Wall Street Journal, New York Times, USA Today, Boston Globe, Forbes, Fortune, Today Show, Good Morning America and National Public Radio, as well as numerous trade publications. She prides herself on being a hands-on professional dedicated to getting results for her clients.

Under her leadership, MCB Communications has represented law firms involved in high profile matters, directing and handling the media spotlight on those cases. Her clients have included Eric MacLeish from Greenberg Traurig who represented victims of the Catholic Church sexual abuse scandal; KL Gates represented Prince Bader Al Saud, the Saudi Arabian Prince whose plea bargain in the death of a pedestrian resulted in a one-year sentence in the Edgartown House of Corrections; Brian Ferguson of McDermott Will & Emery who gained national prominence for his comments on the Blackberry v. NTP case; and the team from McDermott Will & Emery representing Integra in the United States Supreme Court case against Merck.

Ms. Brier is a 1978 graduate of Tufts University where she received her undergraduate degree in psychology. Prior to starting her own business, she was director of advertising for Omnidentix Dental Centers (a national chain of 17 dental centers) and a public relations manager for Harvard Community Health Plan. She frequently lecturers and writes on topics related to public relations and law firm marketing.

Diane B. Piper

Is a Senior Consultant with MCB Communications. Having been a practicing lawyer, Diane brings a unique combination of skills and knowledge to law firm clients. She is quick to understand the significance of legal developments and knows how to convey that information to gain media attention. For twelve years, Diane has worked with editors and reporters to secure significant media placements for law firms.

Diane also works closely with practice groups and individual lawyers to use the media to advance their targeted business development efforts. She has had considerable success securing opportunities for lawyers to publish byline articles in leading legal, business, and trade publications important to their business development goals. Diane provides hands-on expertise to lawyers, reviewing and editing these byline pieces to gain final publication acceptance.

Diane received her B.A. degree in economics from Wellesley College in 1979, graduating a Wellesley Scholar and Phi Beta Kappa. In 1982, she received her J.D. from the Cornell Law School where she was awarded the Cuccia Prize. Prior to becoming a public relations and marketing consultant, Diane practiced corporate law with a major Boston law firm.

Diane has published numerous articles on issues related to law firm marketing and management. These articles have appeared in such publications as Massachusetts Lawyer’s Weekly and Strategies, the Journal of Legal Marketing published by the Legal Marketing Association.

Dawn Ringle

Dawn Ringel is a results-oriented public relations professional—with more than 20 years of experience representing business-to-business (B2B) clients and fast-growth companies. She enjoys mastering the complex, nuanced information needed to persuade regional, national and international media to cover a story or an issue.

Dawn has helped to elevate the visibility of professional service firms and B2B companies through The Wall Street Journal, The New York Times, Bloomberg Businessweek, Forbes, Financial Times, Inc., Investor’s Business Daily, Associated Press, Reuters and Fox Business. She has ghostwritten bylined articles and blogs for publication in CFO, Entrepreneur and IndustryWeek, among multiple vertical and business outlets.

Dawn holds a master’s degree in public relations from Boston University’s College of Communication. She earned a bachelor’s degree in psychology, magna cum laude and with distinction in the major, from Connecticut College. There, she was also honored with junior-year election to Phi Beta Kappa.

Lynn Asinof

Brings a journalist's perspective to MCB Communications; she worked at the Wall Street Journal for more than 20 years, most recently covering personal finance. Prior to that she reported on a wide range of subjects, from trends in business to venture capital and the credit markets. She is a gifted journalist and is particularly skilled at sifting through complex material and looking for the news angle. Ms. Asinof holds bachelor's and master's degrees in journalism from Northwestern University.

Sheldon Toplitt

Combines his experience as a litigator, journalist and media and business law professor to offer insights into legal and business trends. Sheldon is a former American Bar Association editor, newspaper reporter and creator of The Unruly of Law blog. A skilled writer who taught journalism at several Boston-area universities, Sheldon has a keen sense about the content editors of online and print publications want to produce. A cum laude graduate of Suffolk University Law School, he is a member of the Massachusetts Bar Association and Legal Marketing Association.

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MCB Communications
66 George Aggott Road
Needham, MA 02492
Phone: (781) 449-5065
Fax: (781) 449-8141
mbrier@mcbcommunications.com