 , founder and principal of MCB Communications, is a highly regarded public relations and marketing consultant with 20 years of experience in the business. She works with law firms and other professional service firms to develop publicity strategies, coordinate media events, assist with strategic marketing plans and improve communications.
Ms. Brier has significant experience and contacts both in the business trade press and the general news media. She regularly secures placements for clients in media such as the Wall Street Journal, New York Times, USA Today, Boston Globe, Forbes, Fortune, Today Show, Good Morning America and National Public Radio, as well as numerous trade publications. She prides herself on being a hands-on professional dedicated to getting results for her clients.
Under her leadership, MCB Communications has represented law firms involved in high profile matters, directing and handling the media spotlight
on those cases. Her clients have included Eric MacLeish from Greenberg Traurig who represented victims of the Catholic Church sexual abuse scandal; Kirkpatrick Lockhart Nicholson and Grahamho represented Prince Bader Al Saud, the Saudi Arabian Prince whose plea bargain in the death of a pedestrian resulted in a one-year sentence in the Edgartown House of Corrections; Brian Ferguson of McDermott Will & Emery who gained national prominence for his comments on the Blackberry v. NTP case; and the team from McDermott Will & Emery representing Integra in the United States Supreme Court case against Merck.
Ms. Brier is a 1978 graduate of Tufts University where she received her undergraduate degree in psychology. Prior to starting her own business, she was director of advertising for Omnidentix Dental Centers (a national chain of 17 dental centers) and a public relations manager for Harvard Community Health Plan. She frequently lecturers and writes on topics related to public relations and law firm marketing.
is a Senior Consultant with MCB Communications. Having been a practicing lawyer, Diane brings a unique combination of skills and knowledge to law firm clients. She is quick to understand the significance of legal developments and knows how to convey that information to gain media attention. For twelve years, Diane has worked with editors and reporters to secure significant media placements for law firms.
Diane also works closely with practice groups and individual lawyers to use the media to advance their targeted business development efforts. She has had considerable success securing opportunities for lawyers to publish byline articles in leading legal, business, and trade publications important to their business development goals. Diane provides hands-on expertise to lawyers, reviewing and editing these byline pieces to gain final publication acceptance.
Diane received her B.A. degree in economics from Wellesley College in 1979, graduating a Wellesley Scholar and Phi Beta Kappa. In 1982, she received her J.D. from the Cornell Law School where she was awarded the Cuccia Prize. Prior to becoming a public relations and marketing consultant, Diane practiced corporate law with a major Boston law firm.
Diane has published numerous articles on issues related to law firm marketing and management. These articles have appeared in such publications as Massachusetts Lawyer’s Weekly and Strategies, the Journal of Legal Marketing published by the Legal Marketing Association.
brings a journalist's perspective to MCB Communications; she worked at the Wall Street Journal for more than 20 years, most recently covering personal finance. Prior to that she reported on a wide range of subjects, from trends in business to venture capital and the credit markets. She is a gifted journalist and is particularly skilled at sifting through complex material and looking for the news angle. Ms. Asinof holds bachelor's and master's degrees in journalism from Northwestern University.
combines a journalism and legal background in having a keen eye for the news angles related to legal and business developments. Paul is a former publisher and editor at In-House Publications and Massachusetts Lawyers Weekly, and is also a former trial lawyer. Paul is a gifted writer and has extensive knowledge of the legal market and media relations. He is a graduate of the University of Pittsburgh School of Law and Pennsylvania State University where he earned a degree in journalism. |
Diane B. Piper