• . We work with clients to promote the news about themselves and their business-- everything from pulling together a televised press conference on short notice to discuss a legal victory, to writing an opinion piece in national newspapers about tax policy, to introducing the firm and its partners to the media.
• MCB can provide comprehensive editorial work for a client, such as composing a press release or preparing a media kit. Yet we also have deep experience with the many other writing tasks a professional firm must tackle: updating website content, authoring pieces for industry journals, writing employee biographies. MCB has the knowledge specific to your industry -- from accounting rules to intellectual property law to medical privacy-- to deliver in a speedy, efficient manner. For a more comprehensive discussion of the editorial services we can offer a professional services firm. |
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• . Equally important to publicizing your news is establishing a reputation as an expert in your field. MCB helps clients find opportunities to write articles, speak at conferences, and otherwise build a "buzz" around their name so that the media thinks of our clients when they look for expert commentators.
• '.' Many firms have fascinating tales to tell-- but don't know how to tell those stories to the media in a clear, compelling way. MCB will talk with a firm's partners and staff to see what the truly newsworthy tales are, and find the best way to package those stories for the media.
• . Not all communication is done via press release. Just as valuable are the marketing strategies and materials used to improve a firm's public image and competitive position. MCB advises clients about the types of marketing efforts that will work best for a firm, and then follow up with the logistical support to execute those plans.
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